GTM Lead Scoring with XGBoost

How to turn CRM + marketing data into a predictive lead score · click any node to explore

📦 Data Sources
🔧 ETL Pipeline
⚙️ Feature Engineering
🏋️ XGBoost Training
🎯 Score Predictor
🗂 Segmentation
🔄 CRM Update
🔔 Sales Alert
📊 Dashboard

Flow Diagram

Capabilities

Tech Stack & Files

Example Code